Feedback

A tutorial section with Shahnim today. I have showed my design visual and Image above was the feedbacks from lecturer. 

Overall design was not showing my own identity. Therefore, lecturer suggested I should study more on portfolio branding.

I had research on what is the essential key of portfolio branding. I found this website provided some of the key elements and potential strategy that as a guide for me to further develop my portfolio website.

Mitch Duckler has share some of the guiding principles of a brand portfolio strategy. There were total up 5 strategies.

In this case, what my understanding from the principles is that to build a portfolio branding, first, I should understand what is the objective can be fulfill for my target audience of my portfolio.I should maximize brand extendibility and provided clear delineation of appropriate benefits for the user. Other that to build strong relationship with others corporate brand, however, this strategy might use in the future. Create visual identity for brands in the portfolio, I should create brand hierarchy, clear organized and simple navigation for the user.

Therefore, I have done a fast SWOT analyses for my as clarify myself in this portfolio website. 

Strengths

(About myself)

- To bear hardship and work hard

- Know abit of backend programming such as html 5, javascript, jquery, css, xml and php.

- Be a successful UI / UX designer + Illustrator

- Willing to take challenge

(About portfolio website)

-Easy access to my portfolio 

-Able to know my identity

-Provide inspiration for other design talent

Weaknesses

- Content deliver might be not convincing

- Webpage overload

- Working time exceed 

Opportunities

- Get recognition from worldwide by just input my url link

- Get more clients, working and get experiences

- Easy and fast to access on what I'm working, who I am and what I offer

Threats

-Given 40 hours to execute

-Technical error

-Unclear content 

However, I will make a change of my design visual and some of the adjustment.

References

Duckler, M. (2014). A Strategic Approach Toward Optimizing a Brand Portfolio. [online] Fullsurge.com. Available at: http://www.fullsurge.com/perspectives/articles/brand/strategic-approach-toward-optimizing-brand-portfolio [Accessed 17 Jul. 2014].